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Benny's
Benny's, an eighty year-old renowned Rhode Island-based hard lines
retailer selected DigiPoS Systems as their Hardware vendor of
choice. DigiPoS Systems had shown the combination of technical
features, commitment of service and quality product that Benny's
favored. Software for the new systems was supplied by SDI of Pleasanton,
California. Over 200 DigiPoS Power POS workstations have been
installed in Benny's 33 store retail chain.
POS hardware manufacturer DigiPoS Systems and software provider
SDI had shown the combination of technical features and commitment
to the sale that was important to Benny's. "We were looking
for a system that was proven reliable, simple to use, easy to
maintain, and was the right price." said Arnold Bromberg,
Benny's vice president and grandson of the company's founder,
Benjamin Bromberg. Benny's was not looking to simply replace their
aging systems but acquire technology that would streamline the
front end process, move check out lines quicker and improve information
to better manage inventory, improve operations and enhance their
customers shopping experience.
Bromberg said that Benny's is already beginning to reap the benefits
of the new systems. "We already have better management information,"
he said. "The improvement in scanning accuracy is tremendous.
Some of our former problems resulted from the way the scanning
files were held in the old system." He is also pleased at
the efficiency of the new lanes. Credit cards clear in two to
three seconds, which minimizes line-waiting, a service factor
that Benny's takes very seriously. "We're always sensitive
to how long customers wait." Benny's can also use this new
system as an auditing tool, mining the captured transaction data
for customer insights.
Benny's chose DigiPoS POS terminals because they are designed
specifically to meet the
demanding operating conditions of a retail environment. The "retail-hardened,"
terminals are designed for reliability, durability and low cost
of ownership. They are compact in size, have a liquid cooled chip
set, which prevents internal heat build up, a major cause of system
failure.
The terminals include powered serial ports that eliminate cabling
and external power supply issues to optimize peripheral connectivity.
The POS hardware configuration included the DigiPoS 15-inch TFT
touch-based terminal; Metrologic MS7120 scanner; DigiPoS 2x20
pole display; standard
keyboard; Epson TM-H6000 printer and an APG Caddy system (cash
drawer) that had to be
specially configured to fit into the narrow lanes at some of Benny's
older stores.
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